Fred Archer
The Client
By selecting and customising a contemporary, weighted serif I was able to bring a high end and aspirational feeling to the brand. Minimal colours and clean typography allows the pieces to retain prominence with close-up elements of the signature frills and texture being used for pre-launch collateral. For the Californian Arthouse collection I created a simple concertina lookbook that used complimentary warm tones and textures alongside lush photography shot in LA.
The Solution
By selecting and customising a contemporary, weighted serif I was able to bring a high end and aspirational feeling to the brand. Minimal colours and clean typography allows the pieces to retain prominence with close-up elements of the signature frills and texture being used for pre-launch collateral. For the Californian Arthouse collection I created a simple concertina lookbook that used complimentary warm tones and textures alongside lush photography shot in LA.
Brand Identity, packaging and lookbook design by Obscurio & Co.
